A little intro: The Coca-Cola Company is in the process of launching an ad campaign that parents are doing good! Since Minute Maid’s tag line is: Put good in. Get good out. they are doing an ad push with the hashtag #doingood to let parents know that they are doing good.

So, just being me.. what am I suppose to do when I see the hashtag (I’m good so far because I know what it is) but I don’t use … Read the rest

I was looking into a new startup named Headout and noticed they had acquired the domain Headout.com fairly recently and noticed something in whois I haven’t seen: DBS Holding Buyer Unreachable with the email address dbsteam@godaddy.com as the registrant.

This told me the startup used GoDaddy.com’s Domain Buy Service aka DBS. The domain buy service provided by GoDaddy was able to acquire the domain name for the startup on April 24, 2014 for an undisclosed amount from a Tim Biernat. … Read the rest

With the big news of the day that GoDaddy.com has acquired Marchex’s domain name portfolio, I wanted to do some digging into what GoDaddy is “likely” getting for the $34.8 Million dollars.

None of this is “official” because I work for neither company and this is fresh news. The details released are generic, and stated “200,000” domain names. Consider that 1 domain name can be worth millions on its own, simply breaking it down as a “bunch” converts to … Read the rest

Brown Shoe Co. who had owned the ultra premium domain name Shoes.com and sold it and its online division in December 2014 for an undisclosed amount to Shoeme is going to rebrand the main company name to Caleres.

Brown Shoe Company will become Caleres following its May 28, 2015 shareholding meeting.

From a domain name aspect, the Brown Shoe Company went from owning the best generic shoe domain name in the world and now has “hand registered” the future brand … Read the rest

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