Office Depot, Inc. launched BizBox in November 2017 on the MyBizBox.com domain name.
Office Depot announced BizBox on November 7, 2017 and used the second rate domain name MyBizBox.com, which it also acquired in August 2017 from its past owner for around $2,000.
Since the service is called BizBox, the best and “make sense” decision to easily direct customers to the service, is the exact match domain name BizBox.com. That domain name was owned and used by somebody in Korea, with the domain name being registered since 2002.
I’m certain that Office Depot inquired to purchase the domain name prior to pulling the trigger on MyBizBox.com and they likely didn’t agree with the asking price or the owner simply said the domain wasn’t for sale.
That has since changed and either Office Depot made a significant offer to purchase BizBox.com or the past owner may have had a change of heart and decided to sell.
In general, most will assume your business, product or services use an exact match domain name and that is why it’s so important to own and use the exact match domain name. This is very helpful in search, word of mouth, advertising and much more.
Congrats to Office Depot on the wise investment and domain name upgrade!