This is a breaking news story and may be updated with further information at a later time.
The Nasdaq Stock Market, Inc. which had owned the premium 3 letter domain name Hex.com, has sold it according to whois records. I expect this to be a substantial domain name sale, well into the six figure range, if not higher.
The domain name has transferred out of corporate domain name registrar MarkMonitor and transferred to GoDaddy. Whois is not clear as to who the buyer is, but doing a little research, Lior Zen appears to be connected in some fashion due to the email used in whois. A couple more domains point to GG Coin with 2 domains showing GGC.one and GGCoin.one that I can see, that were registered in January 2018.
To note, the .one domain registrations show a SHTGF.inc. Also to note, the .one domain registrations show the country as BE, which I would assume is Belgium.
Nasdaq acquired Hex.com around December 29, 2014 from a Hex Plc. according to whois records, which was a merger that created OMX AB after OM AB and Hex Plc merged. Hex.com has been registered since October 1997.
I did reach out to the buyer, but it’s pretty rare that any information is provided. It’s very rare that a public company will provide comment, so I didn’t waste my time contacting Nasdaq.
Based on what I can tell, the buyer is from Myanmar as the Country in whois is MM on Hex, but the .one domain registrations differ.
Although a fantastic domain name and memorable brand name, the English meaning is “Cast A Spell on” or “A Magic Spell; A Curse”
I still really like the domain name for its short and memorable name. Many companies currently brand as “Hex” but only one can own the premium Hex.com domain name and truly “own the brand”.
At some point, we will learn more about the change of ownership, in a SEC filing, when Hex.com launches etc.