NameJet.com has always displayed the amount of pre-order bids “Bidders” on PendingDelete domain names, which has been used by domain name investors as an easy tool to find domains they may have missed otherwise, so they can place a backorder on the domain.
Well, the easy part just got a bit harder. NameJet is no longer showing “bidders” below 4 (not an official number). So all pendingdelete domain names that have a minimum of 1-3 backorders will not show publicly on the NameJet site that they have any pre-drop bidders. (update: I want to be clear this is not an official number. It may be 1-2 will not display, I said 4, because, well, see below)
I reached out to Matt Overman over at NameJet/Rightside and he stated:
It was a conscious choice to improve catch rate for the less sought after names..
The current GM at NameJet, Jonathan Tenenbaum was to get back to me with further details on the reason for not displaying the bidder amount as Matt is in a different role than I thought but I haven’t heard anything from Jonathan.
In general, DropCatch.com is becoming the leader in dropcatching, once held by SnapNames / NameJet / Pool so I’m sure these other service have to try something to stop the bleeding. I’m not sure that this is the answer, simply because it will make it only harder for domain investor to find “the good drops”. I see this resulting in simply fewer backorders at NameJet because the “easy” factor is removed.
This could be good for investors that do backorder at NameJet if NJ does grab the domain, but bad for NJ as the price will likely decrease due to less bidders in the actual auction.
The real way to improve catch rate is through better software and more registrars! Like what DropCatch.com has perfected! The reality is, NameJet and any drop provider should provide ample tools for investors to promote domains that are PendingDelete, because these domains are “products” they are offering and can profit on it they are successful at secure them during the drop.
On the other side of the fence, many people will like the fact that the 1-3 (not an official number) bidders amount has been removed, because it will help them personally in the drop game. This will take “highlights” off many domain names that others wouldn’t see with the handouts NameJet was providing prior and will help others at the game of dropcatching.