This morning I detected some movement on the premium domain name Clarity.com and that movement may indicate a sale?
The domain was owned by publicly traded company Synchronoss Technologies Inc. Whois information hasn’t updated currently away from Synchronoss, other than domain name servers and the domain is now redirecting. The domains status is “ok”, which often means the domain is unlocked and about to transfer registrars.
Synchronoss acquired the domain name and other assets from Clarity OSS Limited around June 2014. The domain only resolved to a 404 error page for the past year and prior redirected to ClarityOss.com. Now the domain has new name servers and is currently redirecting to ClarityMoney.com which is a new company and states it’s in beta.
I’m leaning more towards a sale, so I reached out to Adam Dell, CEO/co-founder of Clarity Money for more information but have not heard back at time of publication.
Clarity Money is an app and states: “Your Money Guru”.
Clarity Money announced $2.5 million in funding in May 2016 and started announcing the service in late October 2016, after being founded in April 2016. They currently have $3.5M in funding according to CrunchBase.
If this is a sale, which I do feel is the case, it would be an early domain name upgrade for the service! ClarityMoney.com was hand registered in April 2016 and I see no reason why six figures wasn’t paid to acquire Clarity. Maybe even closer to mid six figures.
From a branding aspect, Clarity.com shows you mean business and are a trusted source. Investing six figures in a premium domain name backs that up and provides instant authority! Wise move!