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GreatStuff.com

According to whois records, DuPont has acquired the generic domain name GreatStuff.com that has long been owned by Warren Dudack of the internet marketing firm, The Great Stuff Company.

I’m sure this generic domain name has been a target for DuPont for its popular Great Stuff insulating polyurethane foam product for many years and they have finally acquired it.

I have reached out to Warren, the seller for comment and I will update if I hear anything back about the … Read the rest

Mya.com

Mya Systems Inc. has acquired the premium domain name Mya.com from Motorola Mobility, Inc. for an undisclosed but very likely strong six figure amount.

Mya.com has been registered since May 29, 1998

San Francisco, California based Mya (formally known as FirstJob) offers a conversational AI platform for hiring teams and was founded in 2012 and launched in July of 2016.

This investment by Mya is a big one but also strongly improves the face of the company by upgrading from the less … Read the rest

FAO.com and FAOSchwartz.com have both transferred ownership from Geoffrey LLC (Toys R Us) to a company called eStream, Inc. while also transferring domain registrars from MarkMonitor to Domain.com according to new whois records.

fao.com

eStream appears to be a web development firm but this transfer of ownership makes little sense to me and may indicate a sale or something like it? Giving a development firm ownership of a domain name asset they do not own, is a bad idea and simply … Read the rest

Kenmore has been expanding the brand from appliances to consumer electronics recently and the latest product launch is “Alfie” a “smart shopping” app that works with a small device similar to Amazon’s Echo / Alexa. How did they do for online branding of the new product?

Here is my digital branding look at how they did securing the new brand and using a make sense, easy to remember domain for it.

I give Kenmore a big FLOP when it comes … Read the rest