Domain Help

CSG Companies is rebranding but IMO they did a very poor job of it if they wish to do business “online” and present a clear branding message for the company and it’s new brand. The new business name is Forte Benefits and the tagline “Forward Thinking Benefits”.

Forte Benefits

Everything looks pretty good so far!

Now, Forte is a great brand name with a powerful meaning (a thing at which something excels) but in branding, it’s important to be consistent with who … Read the rest

Waitr hasn’t heard the memo, that kind of branding died many years ago! Considering the fact that Waitr “sounds like” Waiter, you instantly have a branding problem.

Add to the monumental problem of the “sounds like” doesn’t match realization, Waitr uses yet a different domain name than it’s branded name, Waitr. Wait, what? Waitr isn’t Waitr.com? Nope, WaitrApp.com. Double trouble or is that triple trouble!

Oh, come on now!

I’d rather take a daily kicking in the nuts than do … Read the rest

I don’t know…. branding is vital, so why the f#ck give your company a name of an already existing company? Don’t!!!

Ex-Barclays CEO, Antony Jenkins is launching a new core digital banking platform and decides it’s a good idea to call it 10x Future Technologies.

Terrible name, but whatever. People will reference it simply as 10x, as do they. How does one pronounce and or type 10x? Ten Times? 10 Times? Ten X? 10x’s? not by the “full name” 10x … Read the rest

Many websites use sub-domain names to organize or help direct people to specific spots on a website but do these sub-domains and how individuals promote them, result in visitors visiting the .com domain name instead of the actual sub-domain promoted?

YES

I always shake my head when I see a company promote a sub-domain in advertising, because I know it causes confusion. Most of the time, it results in the user forgetting the . and creating an entirely different domain … Read the rest

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