REDC acquired the ultra premium domain name Auction.com in 2009 for $1.7 Million and it really helped the real estate company from its past brand and web address USHomeAuction.com!

Fast forward now several years and according to several articles, the business name Auction.com has became limiting to them and it was time for a change via a rebranding.

The company Auction.com is now: Ten-X

Ten-X Real Estate

On the surface, going from Auction.com to Ten-X doesn’t seem to be any kind of … Read the rest

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Domain names are vital in the fight for the first page on search engines! Search isn’t everything, but consider that 89% of customers begin the buying process at a search engine, it can not be ignored!  Domain names are key to branding AND cost savings to those expensive PPC ad campaigns and greatly help with organic rankings!

How is your website(s) ranking for important keywords to your products or services? If you don’t know, you are missing out!

Search engines … Read the rest

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In 2009 toy retailer giant Toys R Us successfully acquired the generic domain name Toys.com in an auction, and set up a website on the generic domain name shortly after to expand its reach and help control the important top spots in search engines for the highly searched term.

They did well with the domain/website and gained more organic SERP’s because of owning and using the domain name Toys.com to attract potential customers who naturally search for the term toysRead the rest

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I have been in the domain name industry since 2005/2006 time frame and I often hear people compare domain names to physical real estate, with an expression of “Location, Location, Location”.

So is that really true?

This weekend I watched a TV series on Netflix called “High Profits” which was about a company that is in the cannabis industry. They were forward thinking and secured a location in 2009 on Main St. in Breckenridge, Colorado. When recreational marijuana sales became … Read the rest

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