Branding

Domain names are vital to businesses, brands, marketing and so much more! One thing that so many companies fail to understand is the extreme power generic domain names hold.

Let me try to lay this out as clear as the blue sky, yet go into detail why!

Brand Name VS Generic

A companies brand name is a term that is taught (via marketing) and not always commonly known to individuals. A generic term is something that is already commonly known … Read the rest

Prudential Financial Inc. acquires premium generic domain name Retirement.com from Telepathy Inc.

DotWeekly broke the news that Retirement.com had sold back in January 2016 but the corporate buyer was unknown until now.

Prudential Financial

Whois information is still generic at corporate domain name provider MarkMonitor but name servers have updated to Prudential.

Retirement.com Whois Records

The website does not resolve currently but I would expect that to change shortly with the name servers changing.

So why would Prudential want to own this generic domain name? … Read the rest

In today’s Domain Movers, with a focus on corporate domain name transactions, we see some things that are early and a pat on the back goes out to Valeant Pharmaceuticals!

inMusic Brands Inc. registered several “headrush” domain names like HeadrushAmplification.com, HeadrushEffects.com, HeadrushElectronics.com, HeadrushFX.com, HeadrushEngineering.com and HeadrushGear.com. They do not own Headrush.com but it would make for a great brand name!

Valeant Pharmaceuticals North America LLC has acquired the domain name FindMySpark.com from HugeDomains.com. The domain had an offering price … Read the rest

Chicken Of The Sea is offering a new EZ-Open can and is running a promotional game called Pull It Off to help in its efforts to market the new packaging.

Based on the companies press release, “Seafood lovers can find rewards when they “Pull It Off”” and the game is available on Facebook, while providing a link to the companies Chicken Of The Sea’s Facebook page.

Chicken Of The Sea EZ-Open can

Taking a closer look

The term Pull It Off is used 6 times … Read the rest

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