Branding

Oath.com

April 3, 2017 AOL CEO Tim Armstrong announced a new brand to house AOL and Yahoo, Oath.

Oath.com

AOL registered a slew of domain names to back up this announcement but completely failed and didn’t secure Oath.com prior to the announcement, at least according to current whois records.

World Media Group LLC owns Oath.com, not Verizon, AOL or Yahoo… World Media Group is a domain name investment company, that owns many very valuable domain name assets.

Oath.com Whois Record

That didn’t stop AOL … Read the rest

Waitr hasn’t heard the memo, that kind of branding died many years ago! Considering the fact that Waitr “sounds like” Waiter, you instantly have a branding problem.

Add to the monumental problem of the “sounds like” doesn’t match realization, Waitr uses yet a different domain name than it’s branded name, Waitr. Wait, what? Waitr isn’t Waitr.com? Nope, WaitrApp.com. Double trouble or is that triple trouble!

Oh, come on now!

I’d rather take a daily kicking in the nuts than do … Read the rest

SC Johnson & Son Inc. has acquired the premium generic domain name Raid.com to match its popular bug killing brand moniker.

Although it seems to be common nature that large brands own exact match .com domain names to there brands, it’s not always the case. It is now for the Raid brand.

SC Johnson is really a “poster child” when it comes to domain names, owning and using the best ones for its brands and products.

Raid.com

Raid.com was owned prior … Read the rest

Considering the idea of using a sub-domain name for marketing? If you do, consider the following:

Note: I provide constructive criticism based on my experience, what I have seen and why I think it’s a problem. I do this to help others.

Today, we take a look at parent company Mondelez who is marketing a new offering for its Oreo brand for the holiday season, gifting Oreo’s.

Mondelez is making a hard push to better the companies ecommerce efforts and … Read the rest

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