Branding

I heard the term “Dronie” in some web video and I thought, that’s pretty cool… a Drone Selfie! Well, drones are going to be huge in the very near future and selfies are big now and have been big before but we just didn’t call them selfies then… so putting the two together, Dronie sounded like a fun term to me.

After hearing the term, I checked on the domain name… It was registered already and was created in May … Read the rest

I happened to kind of stumble upon some potential “brand names” of the Keurig Green Mountain Inc. future products with its upcoming “Cold Pods” that will deliver at home “soda” like Coca-Cola for an example. Yes, similar to SodaStream but very much like the super popular hot beverage machine and the K-Cups.

A little back story from what I found doing a little searching as this machine was news to me, this morning.

Coke announced a strategic collaboration with Green … Read the rest

The other day I received in the snail mail a very attractive piece of mailing, which was an advertisement for a new product from Altria, the owners of the most popular cigarette brand Marlboro. The new product is called MarkTen® and is an electronic cigarette.

So I dug into the brand launch from a domain wise aspect and wanted to see when they registered the domain names, how they registered the domain names and what trademarks were filed … Read the rest

Electronic Arts has acquired the domain name BF4.com for the upcoming launch of the 13th installment of the very popular game Battlefield. The new BF4 game is set to launch in the fall of 2013.

EA isn't shy in using great domain names, as they simply use Battlefield.com for the "main" domain name for the games site.

The domain BF4.com sold for $550 in 2008 on the NamePros.com forum and was held by that buyer until early this year (2013) … Read the rest