Branding

Procter & Gamble owns a lot of “exact match” domain names but for some reason simply never registered the exact match (IMO) name of one of the companies new products. DuraTowel. DuraTowel® is in the Bounty® paper towel family but DuraTowel.com simply sits unregistered?

Being “available” to be registered is well worth the $10 to P&G but at the time of this article, they failed to do so!

P&G interestingly enough registered the trademark for “Bounty DuraTowel” in early 1999 … Read the rest

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