Branding

Considering the idea of using a sub-domain name for marketing? If you do, consider the following:

Note: I provide constructive criticism based on my experience, what I have seen and why I think it’s a problem. I do this to help others.

Today, we take a look at parent company Mondelez who is marketing a new offering for its Oreo brand for the holiday season, gifting Oreo’s.

Mondelez is making a hard push to better the companies ecommerce efforts and … Read the rest

This morning I detected some movement on the premium domain name Clarity.com and that movement may indicate a sale?

Clarity Money

The domain was owned by publicly traded company Synchronoss Technologies Inc.  Whois information hasn’t updated currently away from Synchronoss, other than domain name servers and the domain is now redirecting. The domains status is “ok”, which often means the domain is unlocked and about to transfer registrars.

Synchronoss acquired the domain name and other assets from Clarity OSS Limited around June … Read the rest

On Deck Capital, Inc. has acquired the premium generic domain name BusinessLoans.com for an undisclosed amount.

On Deck Captial, Inc

On Deck Capital was founded in 2006 and went public in 2014 with about $520M in total funding from 9 rounds according to CrunchBase.

So why would a company like On Deck want to invest in an asset like the premium domain name they acquired? It’s what they offer! It’s who they are! They offer business loans to small and medium sized companies!… Read the rest

Domain names are vital to businesses, brands, marketing and so much more! One thing that so many companies fail to understand is the extreme power generic domain names hold.

Let me try to lay this out as clear as the blue sky, yet go into detail why!

Brand Name VS Generic

A companies brand name is a term that is taught (via marketing) and not always commonly known to individuals. A generic term is something that is already commonly known … Read the rest

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