Branding

Vewd.com

Opera Tv rebrands, spends more on “cover” domain than brand domain.

Opera TV has rebranded and is now Vewd, which they also acquired the exact match domain name Vewd.com for the new brand name.

I’m not a fan that Vewd sounds like “Viewed” but I guess that is branding. This is “OK” to do if you cover your bases though.

The domain name Vewd.com has been registered since 2001 and was for sale for $7,999. The domain appears to … Read the rest

Branding Gut Check

Brand Consistency is very important and one often overlooked important asset is your brands domain name!

Domain names are becoming even more important (and expensive) now as the internet continues to grow. The fact is, people simply assume you own the matching .com (in the vast majority of cases) to your brand. This not only matters for your web visitors and brand consistency but also for important email communication and securing your brand.

Consider this “what if” scenario.

Opendoor

What … Read the rest

CSG Companies is rebranding but IMO they did a very poor job of it if they wish to do business “online” and present a clear branding message for the company and it’s new brand. The new business name is Forte Benefits and the tagline “Forward Thinking Benefits”.

Forte Benefits

Everything looks pretty good so far!

Now, Forte is a great brand name with a powerful meaning (a thing at which something excels) but in branding, it’s important to be consistent with who … Read the rest

Oath.com

April 3, 2017 AOL CEO Tim Armstrong announced a new brand to house AOL and Yahoo, Oath.

Oath.com

AOL registered a slew of domain names to back up this announcement but completely failed and didn’t secure Oath.com prior to the announcement, at least according to current whois records.

World Media Group LLC owns Oath.com, not Verizon, AOL or Yahoo… World Media Group is a domain name investment company, that owns many very valuable domain name assets.

Oath.com Whois Record

That didn’t stop AOL … Read the rest

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