Branding

Waitr hasn’t heard the memo, that kind of branding died many years ago! Considering the fact that Waitr “sounds like” Waiter, you instantly have a branding problem.

Add to the monumental problem of the “sounds like” doesn’t match realization, Waitr uses yet a different domain name than it’s branded name, Waitr. Wait, what? Waitr isn’t Waitr.com? Nope, WaitrApp.com. Double trouble or is that triple trouble!

Oh, come on now!

I’d rather take a daily kicking in the nuts than do … Read the rest

SC Johnson & Son Inc. has acquired the premium generic domain name Raid.com to match its popular bug killing brand moniker.

Although it seems to be common nature that large brands own exact match .com domain names to there brands, it’s not always the case. It is now for the Raid brand.

SC Johnson is really a “poster child” when it comes to domain names, owning and using the best ones for its brands and products.

Raid.com

Raid.com was owned prior … Read the rest

Considering the idea of using a sub-domain name for marketing? If you do, consider the following:

Note: I provide constructive criticism based on my experience, what I have seen and why I think it’s a problem. I do this to help others.

Today, we take a look at parent company Mondelez who is marketing a new offering for its Oreo brand for the holiday season, gifting Oreo’s.

Mondelez is making a hard push to better the companies ecommerce efforts and … Read the rest

This morning I detected some movement on the premium domain name Clarity.com and that movement may indicate a sale?

Clarity Money

The domain was owned by publicly traded company Synchronoss Technologies Inc.  Whois information hasn’t updated currently away from Synchronoss, other than domain name servers and the domain is now redirecting. The domains status is “ok”, which often means the domain is unlocked and about to transfer registrars.

Synchronoss acquired the domain name and other assets from Clarity OSS Limited around June … Read the rest

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