Branding

Zelle Branding

Choosing your brand name and matching .com domain name are very important. Here’s proof!

Zelle, a surname, one of which being Larry Zelle. The founder of Zelle LLP, which owns Zelle.com and was founded in 1988.

Zelle, a peer to peer payment processing service offered by 30+ banks that launched in 2017. Owners of ZellePay.com

Ever since I launched DotWeekly, I have expressed the importance of “owning your brand” online and in doing so, by owning the best domain name … Read the rest

HTB.com HomeTrust Bank

HomeTrust Bank (HomeTrust Bancshares Inc., the holding company of HomeTrust Bank) of Asheville, North Carolina acquires the premium 3 letter domain name HTB.com from GoDaddy’s (GDDY) NameFind investment domain name portfolio.

In a very likely six figure domain name transaction, the NASDAQ HTBI publicly traded company HomeTrust Bancshares Inc. acquired a great domain name. Similar domains in GoDaddy’s domain portfolio currently hold a minimum offer amount of around $130,000 due to some research by DotWeekly. There is plenty

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Fizber.com

According to whois records, FSBO service Fizber has acquired the premium domain name Sold.com from real estate marketplace Ten-X.

Based on whois records, Ten-X, LLC owned the domain name Sold.com as late as December 10, 2017. Today, I detected a change of registrant to The Sold Company and the domain name is now redirecting to Fizber.com.

Sold.com Whois Record

Ten-X was formally Auction.com and rebranded in January 2016 to widen the offering of the real estate company. Ten-X went under new ownership in … Read the rest

BizBox.com

Office Depot, Inc. launched BizBox in November 2017 on the MyBizBox.com domain name.

Almost exactly 1 month to the day, Office Depot fixes a launch mistake and upgrades its domain name for the newly launched business service platform BizBox and acquires BizBox.com.

Office Depot announced BizBox on November 7, 2017 and used the second rate domain name MyBizBox.com, which it also acquired in August 2017 from its past owner for around $2,000.

Since the service is called BizBox, the … Read the rest

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