After discovering the latest domain name portfolio purchase by GoDaddy, I have yet to have a good idea of the size and quality of the domain portfolio purchase. The light is starting to shine a little brighter now though!
The elephant is the 23 confirmed 2 letter .com domain names acquired in the portfolio with the potential for that number to climb to 26.
It is a big process to transfer ownership of all these domain names, so it takes time. It has only been 4 days since I first discovered the domain portfolio buy and only 9 days since GoDaddy did the purchase. The good news for GoDaddy, the vast majority of the domain names were already registered with GoDaddy! The hard thing for me? Nearly everything was under whois privacy.
How many domains total?
So far, over 110,000 domain names are involved in this transaction that I have seen. That number is likely getting closer to 112K in general but could still easily climb.
37,152 domains moved (changed name servers from RookDNS to NameFind) on Thursday, 73,090 changed on Friday. That is 110,242 domains for those two day. A little over 1,000 moved in some fashion starting on the 5th but some of those were registrant changes that I noticed first. So right now, it’s over 110K domains. This number holds the chance to grow some more.
What other domains are included?
Some of the tools I use to see all these domains are limited. I could see the 73,090 number but was only able to see 60K actual domains of those 73,090. So the following is a general idea breakdown and not exact by any means!
23 ~ 2 letter .com domains
10,424 ~ 1-4 letter/number domains. 591 are .com, 2,821 are .net
780 ~ English word domains. 136 of those are .com’s
What are some of the best one word domain names?
and plenty more!
8,932 ~ 2 word .com domains (13,320 total)
12,587 ~ 3 word .com domains (15,090 total)
Is there “junk” in the portfolio? Yes, just like nearly all large domain name portfolios, many would be considered junk. There are a lot of very good generics, a ton of “chips”, single letter, 2 letter and number, 3 letter and number, 4 letter and number, 5 letter and number etc.
How Much Money?
Well, I am not even sure on the total number of domains yet, so it’s still too early!
Marchex $28 Million and was about 200,000 domain names
Worldwide Media $35.5 Million and was about 70,000 domain names
DomainSource $? amount of domains, smaller, but likely around 1,000
If I had to guess, I would say this portfolio purchase price was higher than Berkens Worldwide Media portfolio, with the potential of being nearly $40-$65 Million. To get this number, I factored $500/domain ($55 Million) + $10 Million just for the 2 letter .com’s. The per domain could be a little lower than Berkens, because IMO, his portfolio contained less junk.
So this portfolio purchase by GoDaddy is very likely the highest amount it has paid to date! The domains may still be transferring in, so I will continue to monitor.